DEMOGRAPHIC
5 MILES
2021
EMPLOYEES
162,267
2021
POPULATION
185,110
2021-2026 ANNUAL
POP. GROWTH RATE
0.33%
2021
MEDIAN AGE
29.9
MILLENIAL &
GEN Z POPULATION
59.5%
AT LEAST SOME
COLLEGE EDUCATION
29.9
BACHELOR'S DEGREE
OR GREATER
42.6%
2021 AVERAGE
HOUSEHOLD INCOME
$66,580
2026 PROJECTED AVG HOUSEHOLD INCOME
$75,039
EMPLOYMENT
RATE
94.8%
DAYTIME
WORKERS
121,275
DAYTIME
RESIDENTS
99,485
2026 PROJECTED AVG HOUSEHOLD INCOME
89.7%
WHO ARE WE?
On their own for the first time, Dorms to Diplomas residents are just learning about finance and cooking. Frozen dinners and fast food are common options. Shopping trips are sporadic, and preferences for products are still being established. Many carry a balance on their credit card so they can buy what they want now. Although school and part-time work take up many hours of the day, the remainder is usually filled with socializing and having fun with friends. They are looking to learn life lessons inside and outside of the classroom. This is the first online generation, having had lifelong use of computers, the Internet, and cell phones.
WHO ARE WE?
In Style denizens embrace an urbane lifestyle that includes support of the arts, travel, and extensive reading. They are connected and make full use of the advantages of mobile devices. Professional couples or single households without children, they have the time to focus on their homes and their interests. The population is slightly older and already planning for their retirement.
WHO ARE WE?
Residents in this segment live primarily in low-density, settled neighborhoods in the Midwest. The households are a mix of married-couple families and singles. Many families encompass two generations who have lived and worked in the community; their children are likely to follow suit. The manufacturing, retail trade, and health care sectors are the primary sources of employment for these residents. This is a younger market—beginning householders who are juggling the responsibilities of living on their own or a new marriage, while retaining their youthful interests in style and fun.
scott
young
Senior Vice President
+1 248 936 6832
scott.young@cbre.com
ASHLEY
young
Senior Associate
+1 248 351 2028
ashley.young@cbre.com
MAtt
CROSWELL
Vice President
+1 248 351 2084
scott.young@cbre.com
JAKE
VORKAPICH
Transaction Analyst
+1 248 351 2071
jake.vorkapich@cbre.com
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